Welcome to Open Water Consulting, where we assist companies in better understanding and executing on their market opportunities.
“The engine of change is the people who populate the market – the world – rather than the technologies and products – machines.” Gautschi & Sabavala, The World That Changed the Machines
Addressing the question “What are we attempting to satisfy in the market?” is perhaps the most important question a company faces. Understanding demand at a granular level creates the path to market success and significantly reduces risk. We use market analysis to bring new products to market and create distance from competitors (referred to as "OPEN WATER" in rowing races). We provide start ups and established technology companies with the contextual market information they need to make product decisions and to inform them about their customers' decisions. We take a “Market Focused” approach instead of a “Product Focused” approach. We excel in emerging markets, for it is in new technologies the greatest level of risk due to the unknown resides.
Open Water Consulting is a Market and Product Strategy Consulting firm based in Seattle focusing on clearly defining markets for customers. Our services are for companies introducing products who are dissatisfied making partnering, pricing, and product decisions from off-the-shelf reports and qualitative internal assessments. We have performed an advisory role for early stage companies to help them gain an effective strategic path to the market. We have a deep background in wireless technologies but have an agnostic framework that applies across industries and have experience in many sectors and geographies.